How private is a chauffeur service in Naples?

The honest answer is that privacy is a set of small operational choices, not a promise on a website, so here are the choices.

Cars carry no livery, no branding and no roof sign. Every chauffeur signs a confidentiality standard, the desk records the date they signed it, and anyone unsigned is flagged on the roster. A meet-and-greet sign shows initials rather than a name, because a card reading MR. AL-RASHID held up in an arrivals hall tells the whole hall who has just landed and that a car is waiting — your full name appears only if you ask for it.

Your address sits on the reservation. The concierge desk sees it because someone has to arrange the ride, and the chauffeur driving it sees it. It goes nowhere else. There is no passenger rating and no public trip history.

One thing worth saying plainly rather than claiming otherwise: if you have ridden to a particular kind of event, you may get one message about a similar one, roughly ten days ahead. One per event, never repeated, and a single reply stops all of it permanently. Nothing else about your movements is used for anything.

If you travel with a security detail or a family office handles your calendar, the concierge works to whatever protocol you already run rather than imposing one. Say what you need and it is arranged quietly.